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Chicago White Sox

Chicago White Sox

Chicago White Sox Logo

Ballpark:
U.S. Cellular Field
Established:
1901
Affiliations:
Retired Numbers:
2, 3, 4, 9, 11, 16, 19, 35, 72, 42
Owners:
Jerry Reinsdorf, Eddie Einhorn, Robert Mazer, Robert Judelson, Judd Malkin, Allan Muchin, Jay Pinsky, Larry Pogofsky, Lee Stern,
Manager:
General Manager:
Kenny Williams (GM)
Played As:
CHA

Chicago White Sox

Division. Since 1991, the White Sox have played in U.S. Cellular Field, which was originally called New Comiskey Park and nicknamed The Cell by local fans. The White Sox are one of two major league clubs based in Chicago, the other being the Chicago Cubs of the National League. The White Sox last won the World Series in 2005 when they played the Houston Astros and swept them in four games.

One of the American League's eight charter franchises, the Chicago team was established as a major league baseball club in 1900. The club was originally called the Chicago White Stockings, after the nickname abandoned by the Cubs, and the name was soon shortened to Chicago White Sox, believed to have been because the paper would shorten it to Sox in the headlines. At this time, the team played their home games at South Side Park. In 1910, the team moved into historic Comiskey Park, which they would inhabit for more than eight decades.

The White Sox were a strong team during their first two decades, winning the 1906 World Series with a defense-oriented team dubbed "the Hitless Wonders", and the 1917 World Series led by Eddie Cicotte, Eddie Collins, and Shoeless Joe Jackson. The 1919 World Series, however, was marred by the Black Sox Scandal, in which several prominent members of the White Sox (including Cicotte and Jackson) were accused of conspiring with gamblers to purposefully lose games. Baseball's new commissioner Kenesaw Mountain Landis took decisive action, banning the tainted players from Major League Baseball for life. Decades of mediocrity followed for the White Sox until the 1950s, when perennially competitive teams were blocked from the playoffs by the dynastic New York Yankees, with the exception of the 1959 pennant winners led by Early Wynn, Nellie Fox, Luis Aparicio, and manager Al Lopez. Another pennant winner did not come until their championship season of 2005, when the White Sox won their first World Series championship in 88 years, breaking their epochal drought only a year after the Boston Red Sox had broken their slightly shorter but more celebrated "curse."

The Chicago White Sox are most prominently nicknamed "the South Siders", based on their particular district within Chicago. Other nicknames include "the Pale Hose", "the ChiSox", a combination of "Chicago" and "Sox" (as opposed to the BoSox), mostly just used by the national media, "the Go-Go Sox", a reference to 1959 AL champions, who got that nickname; "the Good Guys", a reference to the team's one-time motto "Good guys wear black", coined by Ken "Hawk" Harrelson; and "the Black Sox," referring specifically to the scandal-tainted 1919 team. Most fans and Chicago media refer to the team as simply "the Sox". The Spanish language media sometimes refer to the team as Medias Blancas for "White Socks."

Franchise history
For records of every White Sox season, see List of Chicago White Sox seasons.
[edit] 1894–1900: Western League

The team began as the minor league Sioux City Cornhuskers and played in the Western League. The WL reorganized itself in November 1893, with Ban Johnson as President. Johnson, a Cincinnati-based reporter, had been recommended by his friend Charles Comiskey, former major league star with the St. Louis Browns in the 1880s, who was then managing the Cincinnati Reds. After the 1894 season, when Comiskey's contract with the Reds was up, he decided to take his chances at ownership. He bought the Sioux City team and transferred it to Saint Paul, Minnesota, where it enjoyed some success over the next five seasons.

In 1900, the Western League changed its name to the American League. It was still officially a minor league, subject to the governing National Agreement and an underling of the National League. The NL actually gave permission to the AL to put a team in Chicago, provided he not use the city name in the team's branding. Comiskey moved his St. Paul club to the Near South Side and renamed it the White Stockings, grabbing a nickname that had once been used by the Chicago Cubs. The White Stockings won the 1900 American League pennant led by player-manager Dick Padden,[3][4] the final WL/AL championship season as a minor league.[5] After the season, the AL declined to renew its membership in the National Agreement and declared itself a major league.
[edit] 1901–14: Early years

After acquiring a number of stars from the older league, including pitcher and manager Clark Griffith, the White Stockings also captured the AL's first major-league pennant the next year, in 1901. Headline editors at the Chicago Tribune sports department immediately began shortening the name to "White Sox," and the team officially adopted the shorter name in 1904. The name change to the White Sox was brought on after scorekeeper Christoph Hynes wrote White Sox at the top of a scorecard rather than White Stockings, this scorecard was then seen by the press. The White Sox would continue to be built on pitching and defense in the following years, led by pitching workhorse Ed Walsh, who routinely pitched over 400 innings each season in his prime..
[edit] 1903–16: The Hitless Wonders
Ed Walsh was a dominant starter for the White Sox from 1904-1916 and holds the lowest career ERA in Major League history.

Walsh, Doc White and Nick Altrock paced the White Sox to their 1906 pennant and faced the crosstown rival Cubs in the 1906 World Series. The Cubs had won a then-record 116 regular-season games and were an overwhelming favorite to defeat the White Sox, especially since the White Sox had the lowest team batting average in the American League that year. However, in a stunning upset, the White Sox took the Series, and intracity bragging rights, in six games. To this day, the 1906 White Sox are known as "the Hitless Wonders."

The White Sox spent the next decade alternating between solid and mediocre seasons. During this time, however, they acquired a solid core of players such as catcher Ray Schalk, shortstop / third baseman Buck Weaver, and pitchers Eddie Cicotte, Red Faber and Reb Russell.

In 1915, Pants Rowland became the manager and the White Sox added outfielder Shoeless Joe Jackson, second baseman Eddie Collins and outfielder Happy Felsch to the line-up. The White Sox finished in 3rd place with a record of 93–61. In 1916, the White Sox acquired pitcher Lefty Williams and finished 2nd at 89–65.
[edit] The 1917 World Champions
Main article: 1917 Chicago White Sox season

In 1917, the White Sox put the final pieces of the puzzle together with the addition of first baseman Chick Gandil and shortstop Swede Risberg. Weaver was moved over to third base.

The White Sox roared through the American League in 1917 with a record of 100-54—still a franchise record for wins and winning percentage—and won the pennant by 9 games over the Boston Red Sox. Their offense, led by Collins (.289, 91 runs), Felsch (.308, 102 RBI) and Jackson (.301, 91 runs), was 1st in runs scored. The White Sox pitching staff, led by Eddie Cicotte (28–12 1.53 ERA), Williams (17–8 2.97 ERA), Red Faber (16–13 1.92 ERA) and Reb Russell (15–5 1.95 ERA), ranked 1st with a 2.16 ERA.

The White Sox faced the 98–56 New York Giants in the World Series. The White Sox won Game 1 of the Series in Chicago 2–1 behind a complete game by Cicotte. Felsch hit a home run in the 4th inning that provided the winning margin. The White Sox beat the Giants in Game 2 by a score of 7–2 behind another complete game effort by Faber to take a 2–0 lead in the series.

Back in New York for Game 3, Cicotte again threw a complete game, but the White Sox could not muster a single run against Giants starter Rube Bensen and lost 2–0. In Game 4 the White Sox were shut out again 5–0 by Ferdie Schupp. Faber threw another complete game, but the Series was going back to Chicago even at 2–2.

Reb Russell started Game 5 in Chicago, but only faced 3 batters before giving way to Cicotte. Going into the bottom of the 7th inning, Chicago was down 5–2, but they rallied to score 3 in the 7th and 3 in the 8th to win 8–5. Red Faber pitched the final 2 innings for the win. In Game 6 the White Sox took an early 3–0 lead and on the strength of another complete game victory from Faber (his third of the Series) won 4–2 and clinched the World Championship. Eddie Collins was the hitting hero, batting .409 over the 6 game series while Cicotte and Faber combined to pitch 50 out of a total 52 World Series innings to lead the staff.
[edit] 1918–20: "The Eight Men Out"
The 1919 Chicago White Sox
See also: Black Sox Scandal

After an off-year in the war-shortened season of 1918, the club bounced back to win the pennant in 1919 and entered the World Series heavily favored to defeat the Cincinnati Reds in a best-of-9.

However, just before the Series, it became known that some big money was being bet on the Reds, fueling talk that the Series was fixed. The White Sox lost to the Reds in eight games.

Rumors of a fix continued unabated through the 1920 campaign, even as the White Sox roared through the season and appeared on their way to a third pennant in four years. The team's pitching was particularly strong that year; the 1920 White Sox pitching staff was the first in the majors to feature four 20-game winners. In September 1920, an investigation into a fixed Cubs game eventually turned in the direction of the 1919 Series. During the investigation, Cicotte and Jackson confessed. Comiskey, who himself had turned a blind eye to the rumors previously, was compelled to suspend the remaining seven players (Gandil, eventually perceived as the ringleader, the one "connected" to the gamblers, had retired after the 1919 season) before their last season series against the St. Louis Browns. The suspensions ground the team to a halt; they lost two out of three games to the Browns and finished second, two games behind the Cleveland Indians. However, the evidence of their involvement (signed confessions) disappeared from the Cook County courthouse, and lacking that tangible evidence, a criminal trial (whose scope was limited to the question of defrauding the public) ended in acquittals of all the players. Regardless, with the public's trust of the game of baseball at stake, newly-installed Commissioner of Baseball Kenesaw Mountain Landis banned all the accused from baseball for life.
[edit] 1922–50: The lean years

From 1901 to 1920, the White Sox won five out of a possible 19 pennants. However, they were severely crippled by the loss of seven of their best players in their prime. With a depleted roster, the White Sox dropped into seventh place in 1921 and would not contend again until 1936. During that stretch, only the 1925 and 1926 teams even managed to top .500. During this period, the White Sox featured stars such as third baseman Willie Kamm, shortstop Luke Appling, outfielder Leo Najo and pitcher Ted Lyons. However, an outstanding team was never developed around them, or a deep pitching staff. Ironically, the White Sox almost landed Babe Ruth; they offered to trade Jackson to the Red Sox for Ruth after owner Harry Frazee put his troublemaking star on the market. The White Sox offered Jackson and $60,000; however, the New York Yankees offered an all-cash deal of $100,000. Between the dumping of star players by the Philadelphia Athletics and the Red Sox, and the decimation of the White Sox, a "power vacuum" was created in the American League, into which the Yankees would soon move.

The White Sox finally became competitive again under popular manager Jimmy Dykes, who led them from 1934 to 1946 – still the longest managerial tenure in team history. However, the White Sox did not completely recover from their malaise until the team was rebuilt in the 1950s under managers Paul Richards, Marty Marion, and Al Lopez.
[edit] 1950–67: "Go-Go Sox" and the Bridesmaid Years

Following Charles Comiskey's death in 1931, the team continued to be operated by his family – first by his son Louis, then by Louis' widow Grace, and finally by their daughter Dorothy Rigney. Not until 1959 did the team pass out of the family (thanks in part to a feud between Dorothy and her brother Chuck) to a new ownership group, led by Bill Veeck, who had previously run both the Cleveland Indians and the St. Louis Browns; it has been rumored that Veeck also tried to buy the Philadelphia Phillies during World War II, with the stated intention of stocking the team with players from the Negro Leagues, but was rejected.

During the 1950s, the team had begun to restore its respectability with manager Paul Richards utilizing an offensive philosophy emphasizing speed and a spectacular style of defense.[6] Perennial All-Star Minnie Miñoso, a former Negro Leaguer who became the White Sox' first black player in 1951, personified both aspects, leading the league in stolen bases while hitting over .300 and providing terrific play in left field. The additions of rookie shortstop Luis Aparicio in 1956 and manager Al Lopez in 1957 continued the strengthening of the team, joining longtime team standouts such as Nellie Fox at second base, pitchers Billy Pierce and Virgil Trucks, and catcher Sherm Lollar. The White Sox would lead the American League in stolen bases every year from 1951 to 1961.

In 1959, the team won its first pennant in 40 years, thanks to the efforts of several eventual Hall of Famers – Lopez, Aparicio, Fox (the league MVP), and pitcher Early Wynn, who won the Cy Young Award at a time when only one award was presented for both leagues. The White Sox would also acquire slugger Ted Kluszewski, a local area native, from the Pittsburgh Pirates for the final pennant push. Kluszewski gave the team a much-needed slugger for the stretch run, and he hit nearly .300 for the White Sox in the final month. Lopez had also managed the Cleveland Indians to the World Series in 1954, making him the only manager to interrupt the New York Yankees pennant run between 1949 and 1964.

After the pennant-clinching victory, Chicago Mayor Richard J. Daley, a life-long White Sox fan, ordered his fire chief to set off the city's air raid sirens. Many Chicagoans became fearful and confused since 1959 was the height of the Cold War; however, they relaxed somewhat upon realizing it was part of the White Sox' celebration. The White Sox won Game 1 of the World Series 11–0 on the strength of Kluszewski's two home runs, their last postseason home win until 2005. The Los Angeles Dodgers, however, won three of the next four games and captured their first World Series championship since moving to the west coast in 1958. 92,706 fans witnessed Game 5 of the World Series at the Los Angeles Memorial Coliseum, the most ever to attend a World Series game, or for that matter any non-exhibition major league baseball game. The White Sox won that game 1–0 over the Dodgers' 23-year-old pitcher Sandy Koufax, but the Dodgers clinched the series by beating the White Sox 9–3 two days later at Comiskey Park.

Due to Veeck's arrival in 1959, Comiskey Park instantly became a ballpark filled with a series of promotional stunts which helped draw record crowds, the most obvious being the exploding fireworks Veeck installed in the scoreboard to celebrate home runs and victories. And in 1960, they became the first team in the history of sports to wear last names on the back of their jerseys, a Veeck innovation. Unlike Charles Comiskey, Veeck was considered a player-friendly owner, and players enjoyed playing for him.

Although the White Sox had winning records every season from 1951 through 1967, the Yankees dynasty of the era often left the White Sox frustrated in second place; they were league runner-up 5 times between 1957 and 1965. Health problems forced Veeck to sell the team to brothers Arthur and John Allyn in 1961, and while the team continued to play well, many of the ballpark thrills seemed to be missing. The White Sox had several outstanding pitching staffs in the 1960s, with pitchers who had the best ERA in four different seasons -- Frank Baumann, 2.67 (1960), Gary Peters, 2.33 (1963), and again with 1.98 (1966) and finally Joe Horlen, 2.06 (1967).

The 1964 season was especially frustrating, as the team won 98 games, four more than 1959, including their last nine in a row – yet finished one game behind the pennant-winning Yankees, who had a late-season eleven-game win streak that opened up just enough room to stave off the White Sox's final charge. The White Sox were also involved in one of the closest pennant races in history in 1967. After leading the American League for most of the season, on the final weekend, the White Sox, Red Sox, Minnesota Twins and Detroit Tigers all had a shot at the pennant. However, the Red Sox would assert themselves in the final weekend, beating the Twins to take the pennant by a single game. The White Sox finished in 4th at 89–73, three games behind.
[edit] 1968–75: Going somewhere?

In 1968, Bud Selig, a former minority owner of the Milwaukee Braves who had been unable to stop the relocation of his team three years earlier, contracted with the Allyn brothers to host nine home games (one against each of the other American League clubs) at Milwaukee County Stadium as part of an attempt to attract an expansion franchise to Milwaukee, Wisconsin.

The experiment was staggeringly successful - those nine games drew 264,297 fans. In Chicago that season, the White Sox drew 539,478 fans to their remaining 58 home dates (72 games, 14 doubleheaders). In just a handful of games, the Milwaukee crowds accounted for nearly one-third of the total attendance at White Sox games.

In 1969, the league expanded from 10 teams to 12, and the White Sox schedule in Milwaukee was likewise expanded to include 11 home games (again, one against every opponent). Although those games were attended by slightly fewer fans (198,211 fans, for an average of 18,019) they represented a greater percentage of the total White Sox attendance than the previous year - over one-third of the fans who went to White Sox games did so at Milwaukee County Stadium. In the remaining 59 home dates in Chicago (70 games, 11 doubleheaders), the White Sox drew 391,335 for an average of 6,632 per date.

Selig was denied an expansion franchise at the 1968 owners' meetings, and turned his efforts toward purchasing and relocating an existing club. His search began close to home, with the White Sox themselves. According to Selig, he had a handshake agreement with Arthur Allyn in early 1969 to purchase a majority stake in the White Sox and move them north to Milwaukee. The American League, however, blocked the sale, unwilling to give up its presence in a major city. Allyn instead sold his shares to his brother John, who agreed to stay in Chicago. Selig would go on to buy the Seattle Pilots and move them to Milwaukee instead.

The White Sox had a brief resurgence in 1972, with slugger Dick Allen winning the MVP award; but injuries, especially to popular third baseman Bill Melton, took their toll and the team finished 5½ games behind Oakland, the eventual world champion.

Several lawsuits against Major League Baseball from Seattle over the move of the Pilots to Milwaukee, Wisconsin almost resulted in the White Sox being moved to the Emerald City in 1975. An elaborate scheme for a franchise shuffle soon came to light. The White Sox were to be moved to Seattle, then the Oakland Athletics were to take the White Sox's place in Comiskey Park. Oakland owner Charlie Finley was from nearby La Porte, Indiana. His A's had not drawn well during their Championship years in Oakland, California, and he wanted to bring them to Chicago.[citation needed] However, the shuffle collapsed when owner John Allyn sold the team to the physically-rehabilitated Bill Veeck. In 1977, the Seattle Mariners were created, thus restoring the major leagues' presence in the Pacific Northwest.
[edit] 1976–81: The Return of Veeck and the South Side Hitmen

On December 10, 1975, Bill Veeck regained ownership of the team, and he vowed to make the White Sox an exciting team again. Besides his customary promotions, Veeck introduced retro uniforms and shorts. The shorts were only worn once - during the first game of a doubleheader against the Kansas City Royals at Comiskey Park on August 8, 1976.[7] The 1976 team was one of the worst White Sox teams ever fielded, winning only 64 games (.398), drawing fewer than 915,000 fans.

Veeck's strategy to make the team competitive quickly, dubbed "rent-a-player" by sports writers, involved acquiring star players in the final year of their contracts. The theory was that the players would strive to put up huge numbers in hopes of getting a big contract at the end of the season, and carry the club with them. The first of these acquisitions was made prior to the 1977 season and the last prior to the 1978 season. While this approach had the virtue of not having been tried, it was unsustainable. The Sox had to give up several young prospects in exchange for veteran players who invariably signed with other clubs after their single season in Chicago. For instance, in acquiring Richie Zisk from the Pittsburgh Pirates, the Sox gave up pitchers Rich "Goose" Gossage and Terry Forster, both of whom went on to have lengthy and productive professional careers. Gossage was inducted into the Baseball Hall of Fame in 2008. There was also a singular focus on power hitters in these acquisitions while pitching and defense were ignored. The Sox scored a lot of runs, but they also lost many high-scoring games during this period. Rent-a-player did enjoy a degree of success, however. In 1977 it quickly infused an excitement that had been missing for years. For that one season it transformed the Sox from a boring, losing club into a pennant contender.

The 1977 season was a memorable one for the South Siders, led by off-season acquisitions Oscar Gamble (.297 AVG, 31 HR, 83 RBI), Richie Zisk (.290 AVG, 30 HR, 101 RBI) and American League Comeback Player of the Year Eric Soderholm (.280 AVG, 25 HR, 67 RBI). The team, known by the press and fans as the "South Side Hitmen" hit a since-broken team record 192 home runs and were in first place in the American League West as late as August enroute to a third place finish (90-72). They also drew a team-record 1,657,135 fans to Comiskey (since broken as well). Manager Bob Lemon was named AL Manager of the Year by UPI for his efforts.[8]

After the 1977 season Gamble and Zisk signed with other teams - Gamble with the San Diego Padres and Zisk with the Texas Rangers. Veeck's attempt to replace them with Bobby Bonds and Ron Blomberg fizzled as the 1978 team lost 90 games. Bonds appeared in only 26 games for the Sox before being dealt to the Texas Rangers, and Blomberg's major league career ended with the season's final game. Blomberg, who batted .293 over his career, hit only .231 with five home runs and 22 RBI in 61 games for the Sox in 1978 (he played only one game in 1977 for the New York Yankees). Two tough years followed: 87 losses in 1979 (including the infamous July 12 forfeit on Disco Demolition Night; see Steve Dahl) and 90 losses in 1980.

During this period the Sox acquired several players who were once stars but were past their primes. One was Don Kessinger, a shortstop who had his best years with the crosstown Cubs. Kessinger served as a player-manager in 1979. Another was outfielder Ralph Garr, who had his best seasons with the Atlanta Braves. A once-notable pitcher was John "Blue Moon" Odom, a former Oakland Athletics star. On July 28, 1976 Odom combined with Francisco Barrios on a no-hitter against Oakland, which proved to be Odom's last major league victory. The Sox also brought in Clay Carroll, a right-handed relief pitcher who was a key member of the Cincinnati Reds championship teams in the mid-1970s.

Since the Sox didn't have the revenue of the wealthier clubs, Veeck looked for any edge he could find. The club held open tryouts during spring training in 1978. They looked at pretty much anyone who showed up. Each player's name was sewn on his uniform, ostensibly to prove that the tryouts were legitimate and not just a stunt. This approach was the subject of an article in Sports Illustrated. The spring training tryout became a White Sox tradition that continues to this day.[9]
Harold Baines, who hit 21 home runs with the White Sox, in 2001

Veeck began building a farm system that produced several noteworthy players including Harold Baines and Britt Burns. But Veeck could not compete in the free agent market or afford what he called "the high price of mediocrity." By 1980, the White Sox were looking for new ownership. Veeck favored Ohio real estate tycoon Edward J. DeBartolo Sr., who tried to buy several teams and move them to New Orleans. DeBartolo pleaded to be allowed to buy the White Sox and he promised to keep the team in Chicago. Baseball commissioner Bowie Kuhn blocked the deal, because he thought DeBartolo would be bad for baseball.

Instead, Veeck sold the team to an ownership group headed by Jerry Reinsdorf and Eddie Einhorn. The new owners moved quickly to show that they were committed to winning by signing All-Star catcher Carlton Fisk from the Red Sox as well as power-hitting outfielder Greg Luzinski from the defending champion Phillies during the 1980–81 offseason. They also retained the club's young, relatively unknown manager Tony La Russa.

Perhaps to placate the fans, the owners launched a uniform design contest. The fans were given the opportunity to vote on the finalists. The winning design featured red, white, and blue with large bars.
[edit] 1982–89: "Winning Ugly"
[edit] 1983
Main article: 1983 Chicago White Sox season

In 1983, the White Sox enjoyed their best success in a generation. After a mediocre first half, the White Sox decided that they needed speed at the top of the lineup. The Sox traded second baseman Tony Bernazard to the Mariners for Julio Cruz. With Cruz's speed, they went 60–25 to close out the season, clinching the AL West title, which earned Manager Tony La Russa his first Manager of the Year award.

Doug Rader, then manager of the Texas Rangers, derisively accused the team of "winning ugly" for their style of play, which reflected a tendency to win games through scrappy play rather than strong hitting or pitching. Rader also thought that if the White Sox played in the Eastern Division, they would finish 5th behind powerhouses such as Baltimore, New York, and Milwaukee. Chicago media and White Sox fans picked up on the phrase, and turned "Winning Ugly" into the team slogan. While they had a great run in the regular season, they were not able to carry that over into the postseason as they lost to a powerful Baltimore Orioles team 3 games to 1 in the AL Championship Series. LaMarr Hoyt led the White Sox to a 2–1 victory in Game 1, but the Orioles clinched the series with a 3-0 ten-inning victory in Game 4. White Sox pitcher Burns pitched a "gutsy" game, throwing 9⅓ shutout innings before a home run by Tito Landrum broke up the game and the hearts of the South Side faithful.
[edit] 1985–89

The club slid back into mediocrity for the rest of the 1980s, contending only in 1985. Before the 1985 season began, the White Sox traded pitcher LaMarr Hoyt to the San Diego Padres in exchange for flashy shortstop Ozzie Guillén. Guillen would win the AL Rookie Of The Year award. In 1986, broadcaster-turned-general manager Ken "Hawk" Harrelson fired La Russa after a poor start. The club wouldn't contend again until 1990, the final year in Old Comiskey Park.
[edit] 1990s: "Good Guys Wear Black"
[edit] 1990
Main article: 1990 Chicago White Sox season

That season, most of their young talent blossomed. Closer Bobby Thigpen established a then record of 57 saves. In addition to that, first baseman Frank Thomas, pitchers Alex Fernandez and Jack McDowell, and third baseman Robin Ventura would make their presences felt on the South Side. The White Sox of 1990 won 94 games, but finished 9 games behind the powerful Oakland Athletics.

On July 11, as part of the celebration of Comiskey Park, the White Sox played a Turn Back the Clock game against the Milwaukee Brewers; the Brewers won 12–9 in 13 innings after posting a 6-run rally in the 8th inning to tie the game. The White Sox wore their 1917 home uniforms. This was the first Turn Back the Clock game in the major leagues and started what has become a popular promotion. New Comiskey Park opened in 1991, and was completed at a cost of $167 million.
[edit] 1993
Main article: 1993 Chicago White Sox season

The team reached the ALCS in 1993. The White Sox were led by Thomas, Ventura, multi-sport star Bo Jackson, Cy Young Award winner McDowell and All-Star closer Roberto Hernández and won the last AL West before realignment with a 94–68 record. However, the White Sox were a big disappointment in the ALCS, losing to the defending World Champion Toronto Blue Jays in six games. The Jays would go on to win the World Series again in 1993.
[edit] 1994
Main article: 1994 Chicago White Sox season

The White Sox led the new American League Central at the time of the 1994 players' strike.
[edit] 2000–04
[edit] 2000: The Kids Can Play
Main article: 2000 Chicago White Sox season

Under Manager Jerry Manuel, the White Sox fielded a talented but chronically under-achieving team. In 2000, however, the White Sox had one of their best teams since the 1983 club. This team, whose slogan was "The Kids Can Play," won 95 games en route to an AL Central division title. The team scored runs at a blistering pace, which enabled them to overcome the effects of a mediocre pitching staff, led by Mike Sirotka and James Baldwin. Frank Thomas nearly won his third MVP award with his offensive output; he was helped by good offensive years from Magglio Ordóñez, Paul Konerko, Carlos Lee and José Valentín.

As in 1983 and 1993, the 2000 team could not carry its success over into the postseason, getting swept by the wild-card Seattle Mariners in the Division Series. Despite new club records for hits (1,615), runs scored (978), RBI (926), home runs (216), and doubles (325), the White Sox hit only .185 in the ALDS and failed to score a run after the third inning in any of the three games.
[edit] 2003
Main article: 2003 Chicago White Sox season

In 2003, Comiskey Park was re-named after cell phone company U.S. Cellular bought the naming rights at $68 million over 20 years. In 2003 The All Star game was held for the first time at their new park.
[edit] 2005: "Win Or Die Trying"
Ozzie Guillén
Main article: 2005 Chicago White Sox season

The changes made an immediate impact on the team. In 2005, the White Sox posted the best record in the major leagues for much of the year, before a late season slump saw the St. Louis Cardinals overtake them (100 wins vs. 99 wins). Though a serious challenge for their dominance of the division was mounted late in the year by the Cleveland Indians (the Tribe actually reduced what was once a 15 game lead for the White Sox down to 1½ games at one point only to lose the last 7 games), Chicago scored a 4–2 victory over the Detroit Tigers on September 29 to win their first AL Central Division title since 2000. Finishing at 99–63 (.611) tied their 1983 record, and won the division by six games. The last time they had a higher percentage than that was 1920 , when they finished second in the league thanks to the late-season "Black Sox" suspensions. The combination of the league's best record with the American League victory in the All-Star Game gave the White Sox the home field advantage throughout the 2005 postseason (perhaps unnecessary as the White Sox won every post-season road game they played in 2005).

Among the other changes that occurred in 2005 (and still seen in 2006) was the creation of a new marketing campaign, referring to the team's new style of play. 2005 saw a much-reduced reliance on power hitting (even though the team still hit over 200 home runs on the season), and a move toward speed and defense. This culminated in what locally became known as "Ozzieball" or "Grinderball". As part of the marketing campaign, the White Sox began inventing "Grinder Rules", a list of fictitious "rules" created as a part of an advertising campaign, and a way of reminding fans about the changes to the team, and the success it was bringing. The first Grinder Rule became the team's motto for the 2005 season: "Win or die trying!"

The rules themselves are an "incomplete" list, as the numbers are somewhat random. They are collected from print, billboard, television, and radio advertisements, as well as advertising at U.S. Cellular Field, where the White Sox play their home games.

 
 
 
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